Why Whole‑Life Accounting Changes the Conversation
When we consider only operational energy, we miss the hidden impacts baked into materials long before the first heater runs. Whole-life accounting integrates manufacturing emissions, biogenic carbon storage, transport, use-phase performance, maintenance, and end‑of‑life fates. For bio-based insulation, this lens reveals how stored atmospheric carbon, smart sourcing, and careful installation can outperform conventional alternatives over decades. It also clarifies trade‑offs, guiding designers, builders, and clients toward credible, verifiable reductions instead of catchy marketing claims.